Aldean rocking out in pink!
Hello everyone! My name is Chris Brooks and I’m a senior at Virginia Tech majoring in Marketing Management. I’m the newest Marketing intern here at the Roanoke Civic Center. I was born and raised right here in Roanoke, and my connections with the Civic Center go back to my childhood coming to all of the Roanoke Express hockey games. As I go through my internship, I would like to share with you my behind the scenes experiences because few people get a chance to do what I do. Join me as I walk you through my experiences, one memory at a time.
Every job has its perks, and for my internship at the Roanoke Civic Center , getting to attend the concerts is definitely one of those perks. Jason Aldean’s Concert for the Cure to support breast cancer was only the third concert I have ever experienced. However, this concert was a little different, not just because I was working, but because I got the full behind the scenes experience that not many get a chance to see. Join me as I recap the night in a day in the life of an RCC intern.
When I came into work at 9a.m., I knew it was going to be a long day. As a thank you to Aldean for coming to the RoanokeCivicCenterand raising money for Susan G. Komen, Jonathan Carlin (Marketing Coordinator) and I went shopping for him in Downtown Roanoke and Valley View Mall. I would like to thank Allison Loy who painted Jason Aldean a custom cooler that we put our goodies inside of. Inside Aldean’s custom cooler was a Georgia Bulldogs t-shirt Roanoke Railhouse “Loose Caboose” beer, chocolate from Chocolate Paper and lastly, fishing lures and bait for bass fishing from Dick’s Sporting Goods. On the outside, Aldean’s custom cooler included some of his favorite things such as the Georgia Bulldogs, Atlanta Braves and fishing. There were also landmarks from Roanoke, like the Roanoke Star, painted on his cooler which you can see below. Most importantly, there was a Susan G. Komen pink ribbon which matched the theme of Aldean’s show. After the shopping was done and the normal workday was over, it was time for me to go meet with the media from The Roanoke Times.
Jason Aldean with (L to R) RCC General Manager Robyn Schon and Assistant General Manager Joe Dolan. (Also he is holding a super awesome cooler)
Once I met up with the media, I escorted them down to the pit to get some snapshots of the show. Since the media is only allowed to take pictures of the first two songs, I had to take them back out of the coliseum after those songs were done. Even though I only got to see the first two songs of each performance, I still had a blast. There is nothing like being up close at a concert. For me, it was a one of a kind feeling. The combination of the cheers from the crowd and the bass of the speakers sent chills up my spine. There really is nothing like being front and center at a big concert.
I’ll be the first to admit, I’m not a huge country fan but Jason Aldean knows how to put on a show. Jason Aldean of course didn’t come alone. He was accompanied by Chris Young and Thompson Square. Thompson Square was the first to perform and they put on a great show. When they played their famous song “Are You Gonna Kiss Me or Not” the coliseum went nuts. The husband and wife duo did end up doing a play off their song asking each other if they were going to kiss or not, and of course they did. Afterward, the crowd chimed in with a big “Awww.” It’s very clear that they have something special and they love doing what they do.
Jason Aldean Can Really Throw a Party
Next up was Chris Young. He was very, very entertaining. He really knew how to keep the crowd pumped up and even got the crowd engaged in one of his songs “Save Water, Drink Beer.” He told half of the coliseum to chant “Save Water!” and the other half “Drink Beer!” I got a laugh or two out of that. He also played a song called “Beer or Gasoline” where he criticizes that it costs just as much for a case of beer as it does for a couple gallons of gas. I thought he was very creative with his songs and was high energy throughout his performance. If and when Chris Young makes his own tour dates, I would recommend going to see him.
Lastly, it was time for Jason Aldean. His entrance was awesome to say the least. When he was ready, the spotlight shined on the curtain he was standing behind revealing his silhouette. The crowd went absolutely crazy, the curtain drops and Aldean starts his set. Aldean played some of his hit songs such as “Big Green Tractor”, “Dirt Road Anthem” and “Amarillo Sky.” While I didn’t get to see most of his set, I heard nothing but good things after the show. Aldean’s Concert for the Cure was highly successful in bringing in donations and awareness for the Susan G. Komen Foundation. The concert raised $315,000 for the Roanoke Chapter of Susan G. Komen, which was a new record for his tour. Hopefully we’ll be seeing Aldean back in Roanoke again soon!
Posted by: Chris Brooks